For over 25 years, Sellmark has created industry-leading outdoor lifestyle products that connect generations through shared outdoor experiences. Since our founding in 2000, we've earned a reputation for innovative, high-quality gear—including night vision optics, thermal scopes, laser sights, hunting scopes, shooting rests, tactical rifle scopes, and law enforcement equipment.

Our brands—Sightmark, Pulsar, Firefield, KJI, BulletSafe, INFORCE, and Dark30—are available in over 5,000 locations, helping adventurers, hunters, and outdoorsmen from all over the world embrace their passion.